Most law firms do not spend a lot of time developing their firm’s brand identity. Which is such a shame, because it is a vital key to successful marketing. Brand Identity is more than just a logo, colors, font choices, and pictures. It’s the image portrayed to clients; it’s your reputation and voice. It should include thorough research on your target audience (their problems and how you can solve them, where they congregate online, how to reach them, etc.). It should involve keyword research, competitive market analysis, and so much more.
Brand Identity is the foundation for your firm; it’s the launching point for your firm’s vision and goals. It helps create authenticity, credibility, and professionalism for your business. And it can make or break a marketing strategy, especially online.
Check out these 5 facts about branding I bet you didn’t know:
- Consistent presentation of a brand has shown to increase revenue by 33%
- 86% of Consumers say that authenticity is a key factor when deciding what brands they like and support
- 81% of consumers said that they need to be able to trust the brand they buy from
- 77% of consumers buy from brands that share the same values as them
- 79% of people say that user-generated content impacts their purchasing decisions (such as reviews, videos, etc.)
It’s safe to say that branding is vital to your firm’s success. Without a defined brand, you risk losing out on business because potential clients don’t know enough about you. While developing your brand can take time, it’s certainly a worthy investment. To become the go-to attorney in your community, start with brand identity. You are your greatest asset; who you are and how your business is an extension of that is your greatest competitive advantage. Trust and authority don’t just start with education, they also start with character.
If you’re looking to build your brand identity, here are some questions to consider to help get you started:
- Why are/did you open your firm in the first place?
- What is important to you to communicate to potential clients? (Think qualities).
- Can you describe what your firm stands for in 3 words? Example: Authenticity, Credibility, Professionalism.
- How can you communicate these concepts visually?
- Who is your ideal client?
The answers to these questions will form the foundation of your brand. From this position, it’s possible to build a robust brand identity, which can be used to create a clear branding strategy that suits not only your industry but your local community as well.
If you would be interested in discussing how we can expound on this for your firm, please feel free to message me. I’d love to chat with you about your vision and how we can leverage branding identity and strategy to meet your goals.
